Do Facebook ads really work? It have already been one of various first questions the media began asking after the business went public in 2012. And, the question continues to acquire asked to the day. Though more and more companies are spending big on Facebook advertising, reports on the potency of those ads continue to supply conflicting results. Plenty of this uncertainty arises from the sheer proven proven fact that using Facebook being a supply platform is just a new selection for businesses. But as more data exists to be collected it would appear that the answers are improving. Mashable reported that the 1st of the annual Social Media Intelligence reports released by Adobe learned that "ad clicks, ad impressions and advertisers'return on investment were all higher in 2013 than in 2012." The analysis viewed far more than 131 billion impressions on Facebook ads , and over 4 billion social engagements. That data indicated that Facebook ads were clicked on nearly 30% mor